Since digital marketing is a constantly changing field, digital marketers need to stay informed on trends in digital marketing. Here are eight digital marketing tactics to watch for in 2022 according to Baltimore SEO:
1) More Content Consumption
Since digital media has become more integrated into our everyday lives, there is a greater demand for digital content. As people consume more digital content, the need for digital marketers who create digital content will continue to grow. According to digital marketing agency Baltimore, The digital marketer that can provide digital consumers with high-quality digital content and help them find digital content they will engage with should be an important asset for digital marketers.
2) Higher Phone Usage
More people are using their smartphones than ever before. In fact, according to a study by Pew Research Center, about 64 percent of Americans have smartphones. As digital marketers, it is important to keep digital consumers’ behavior in mind. In 2022 digital marketers should expect an increase in mobile app usage as opposed to mobile web browsing as more digital generations continue to adopt smartphones and other similar devices.
3) Deeper Content Customization for Users
In the digital age, digital marketers have a wealth of information about digital consumers. Through digital marketing technologies such as digital attribution and digital analytics, digital marketers can collect valuable data about digital consumers’ preferences and interests based on their digital consumption. In 2022, digital marketers should expect to be able to utilize that information in order to provide more relevant content for digital consumers.
4) Big Data for Personalized Marketing
In digital marketing, big data is being used to create digital strategies tailored to digital consumers. By 2022, digital marketers should expect digital content and digital experiences to become even more targeted based on the information that digital marketers have about their digital consumers. In order to offer personalized digital experiences, digital marketers will need to continue collecting digital data and build digital marketing technologies that can analyze the digital data in order to make personalized digital experiences possible.
5) Holistic Digital Marketing
In digital marketing, it’s important for digital marketers to be familiar with multiple aspects of digital marketing such as search engine optimization (SEO) services such as SEO Baltimore, social media marketing (SMM), content marketing, digital analytics, digital attribution, digital outreach, and others. Digital marketers that only focus on one aspect of digital marketing or do not keep up with digital trends may find themselves obsolete as digital marketing continues to shift and evolve.
6) Augmented Reality (AR) and Virtual Reality (VR)
In 2022 digital marketers should expect to see digital marketing strategies making use of augmented reality and virtual reality. Digital marketers can create digital experiences that incorporate digital consumers’ physical surroundings into digital content. For example, digital marketers could provide digital ads that allow digital consumers to see digital products in their real-life surroundings through digital technology such as AR and VR.
7) Video Marketing
Digital video continues to grow in digital marketing and it should continue to grow over the next few years. According to statista.com, digital video will make up 74 percent of total digital media consumption in 2021. Digital marketers who understand digital video and invest in digital video technology will be able to create highly effective digital experiences for digital consumers.