Football betting (soccer) is one of those gambling niches that is always going to grow and become popular. In my opinion, the increasing football betting market is just a byproduct of the overall success, and growing attention football receives in the UK. And the more money floating around the industry, the more people will gamble. UFA
When deciding to take a punt in the football betting market for the first time, there are a number of steps or measures that can be taken to increase your profits. The most important principles by far is to make value bets that carry with them high “expected value”. Expected value, just like it is used in maths or poker, basically means you should be taking out the bets that will yield the greatest returns in the long run, and provide good value for money. This is the most crucial part of football betting, because the majority of punters will lay bets on what they “think” will happen, not what has “good odds” for the “relative” odds of the outcome happening. For instance, I might think Man Utd will beat Chelsea 2-0, however if I’m getting paltry odds of just 6/5, then there really isn’t any point in the bet.
Thus, what you should do is compare and research the different odds at bookie is offering before you run in with your trousers down and your wallet on the counter. Look for “value bets”, where the bookie has given you favourable odds for an occurrence. It doesn’t happen a lot (especially with the big games), however bookies will always occasionally make a mistake that you can take advantage of in their pricings and odds.
By far the biggest bet to avoid, is also the most common; that is, betting on the correct score. This is well known in betting circles as a “mugs bet”, because the odds are often so terrible that it’s where the bookie makes most there money.
One final tip to give you, is to bet on draws in matches. The fact is, football bookies like Ladbrokes make about 70% of their revenue from draws, because most people bet on teams winning or losing matches. The fact is, draws in games tend to provide the best odds and value bets. Always bet on a draw if you’re uncertain of a result.